Wednesday, October 23, 2002

and now a word from our sponsor, the anti-dick

we got this email from zack over at

It's taken a very long time, but we finally got the Cheney-Saddam radio ad on the commercial airwaves in Washington DC! It's playing during political talk shows such as Bill O'Reilly, Ollie North (really!), and Dateline Washington.

Several months ago, readers collaborated to write, produce and raise money for a radio ad that told the truth about Dick Cheney's profitable deals with Iraq as CEO of Halliburton. You can listen to the ad and read articles describing the deals here:

After nearly every station in the DC area refused to air the ad, I almost gave up. Then a friend of mine took on the task and revived negotiations with some
stations. He worked some magic and got it on the air! So far it's played for one week on "WMET Powertalk 1150AM". We've got two more stations ready to play it as well. We're going to wait until after the elections and after the sniper crisis is resolved (God willing!) before continuing to run the ad. The fact is that
right now we can't get a "media bounce" from the ad until those two big stories are out of the way. (A media bounce is when the media make a news story out of an ad itself.) So far the ad has gotten some local press coverage, but nothing national, which is what we're shooting for.

We've got the funds to run the ad for several more weeks.

So the concept has been tested and it works. One lesson from this first attempt is to get the scripts cleared with stations beforehand. It sucks, but radio
stations can choose to play or not play ads on a whim. Shy of a new Supreme Court ruling, that's the way it's going to stay.

I think we should do more ads like this, especially with an eye to the 2004 election. So please, anyone with ideas, send them in to me at ANY IDEAS AT ALL! Let's have some fun with this over the next two years. In one short week, we raised $10,000 in small contributions for the Cheney Ad. It would be great to be in a position to flood the air waves with funny, hard-hitting, true ads about Bush in 2004.

Your humble "wartime" Webmaster,

Zack Exley


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